Hyundai has positioned itself as a brand that provides premium interiors and features at an affordable price. It is known for offering segment-first features to its cars. This strategy has brought great success for the brand. But now other manufacturers are also providing such features. Several of them are gimmicky, but some of them do provide a lot of practical use. One such feature that has been in the news is the Advanced Driver Assistance System (ADAS). Also, Hyundai cars are often criticised for their unknown safety record. So by giving this feature, Hyundai will killing ‘two birds with one stone’. In today’s article, we will see how Hyundai SUVs will get safer soon.
ADAS and its benefits
Advanced Driver Assistance System (ADAS) is a broad term used for a lot of collective features that help prevent accidents. It is quite useful from a safety point of view. ADAS comes with features like lane departure warning, adaptive cruise control, emergency braking, rear collision warning, etc. All these features provide an additional firewall to the safety of the occupants of the car.
Why will Hyundai SUVs get ADAS?
As mentioned above, Hyundai is known for its feature-rich cars. Also, Hyundai cars are often criticised for their unknown safety ratings. So it would make total sense for Hyundai to give these features on their SUVs. Also, considering the popularity of SUVs, it would make sense for its SUV lineup. Hyundai can offer ADAS as an optional pack. So people wanting ADAS can opt-in while others can opt-out. Another thing to note is that globally almost all Hyundai cars come with ADAS. So Hyundai has the technology ready; it just needs to bring it to India.
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